Hi, I'm James. I lead teams to turn evidence into action.
Over a decade leading UX, making sure what people need shapes what the business does.
Clients I've worked with
Case studies
University of Manchester
An overloaded postgraduate site, restructured around how applicants decide.
Recommendations built from 152 user stories, which the faculty endorsed and implemented.
Wythenshawe Community Housing
A new website, portal and app for Manchester's largest housing group.
85% of tenants rated the app easy to use, and it won at the Housing Technology Awards.
Sabre
80+ product-led pages, simplified into a clear, audience-led structure at pace.
Demo & sales enquiries doubled in two months after launch.
How I think
Research should change decisions, not just create reports.
Information architecture should reflect user questions, not internal structure.
A good UX recommendation has to be useful to users, credible to stakeholders and practical for delivery teams.
Launch is not the end of UX. It is the start of learning how the experience performs in the real world.
Accessibility and plain language are not edge cases. They are part of making services work properly.
The best UX work creates clarity. It helps people see what matters, what is risky and what should happen next.
Hiring a lead position is a serious decision, and one that deserves a proper conversation. I'd welcome the chance to talk you through a decade of research-led strategy, design and team leadership.
