Hi, I'm James. I turn evidence into action.
I lead UX research, strategy and design for complex websites, portals and services, turning evidence into direction teams can act on, from discovery through to delivery.
Clients I've worked with
Case studies
University of Manchester
Leading discovery, research and content architecture to turn a complex, content-heavy postgraduate journey into clear direction for a Russell Group faculty.
Wythenshawe Community Housing
Research, strategy and design for a new website, tenant portal and app that help residents manage their home online and rely less on the phone.
Sabre
Stakeholder-led UX strategy and information architecture that turned a sprawling travel-technology website into a clear, audience-led MVP.
How I think
Research should change decisions, not just create reports.
Information architecture should reflect user questions, not internal structure.
A good UX recommendation has to be useful to users, credible to stakeholders and practical for delivery teams.
Launch is not the end of UX. It is the start of learning how the experience performs in the real world.
Accessibility and plain language are not edge cases. They are part of making services work properly.
The best UX work creates clarity. It helps people see what matters, what is risky and what should happen next.
I'm interested in roles and projects where UX has to connect user needs, business goals, content, product decisions and delivery quality.
