Work
These case studies are written to show how I think, not just what I produced. They focus on the problem, what was unclear, the evidence used, the decisions shaped and the impact on the team or product direction.
University of Manchester
An overloaded postgraduate site, restructured around how applicants decide.
Recommendations built from 152 user stories, which the faculty endorsed and implemented.
Wythenshawe Community Housing
A new website, portal and app for Manchester's largest housing group.
85% of tenants rated the app easy to use, and it won at the Housing Technology Awards.
Sabre
80+ product-led pages, simplified into a clear, audience-led structure at pace.
Demo & sales enquiries doubled in two months after launch.
Palletower
Research that merged two companies into one credible end-to-end storage offer.
152% more project and installation enquiries since relaunch.
APXpress Group
A 30-year trim supplier's first B2B platform, from idea to validated MVP.
A validated MVP, backed by the client's COO as ready to take to market.
Hiring a lead position is a serious decision, and one that deserves a proper conversation. I'd welcome the chance to talk you through a decade of research-led strategy, design and team leadership.
